Waytra now has a clear, modern identity that works across screens and print. The brand is easy to recognize and built to grow with the product as it evolves.
About
Waytra is a fitness app designed to help users stay active at home with simple, guided workouts. KA Studio was brought in early to develop the name, logo, and full brand identity. The brand needed to feel energetic, approachable, and trustworthy across both print and digital platforms.
The challenge
We had to create a name and visual identity that stood out in a crowded fitness market, without feeling too corporate or aggressive. The look had to appeal to casual users while still feeling active and motivating.
Services
NamingBranding
Client type
Fitness App
Industry
Health & FitnessWellness
Discover more project
